Global Insights

For almost twenty years, exporting to India was something most European confectionery and biscuit brands filed under "someday." Import duties on processed food routinely ran 30 to 50 percent, on top of all the usual cost and complexity of getting a product onto shelves in a new country. That calculation just changed, and it changed a lot. In January 2026, the European Union and India concluded negotiations on what European Commission President Ursula von der Leyen called "the